With 800 million fans and growing, Facebook is the largest advertising opportunity in the world, even greater than Google. Customers who Like a brand page on Facebook provide that brand with a valuable asset and opportunity: an opt-in marketing list that shares information with friends.

Yet, many brands are failing to gain the marketing campaign results they should from such a motivated customer base. Facebook's filtering algorithm dispenses with low engagement posts. That's why if your brand isn't optimizing Ads for Fans, then your company is leaving money on the table.

In this white paper you'll discover the keys to successful advertising on Facebook that can help you get 7X greater click-through rates and put your company on a path to monetizing the fan base.

In this white paper from Webtrends, you'll learn:

• Which Facebook posts engage fans and which ones don’t - and why
• How to budget your social marketing dollars for best return on investment
• Why an analytics solution attuned to Facebook’s unique system is the only way to determine whether marketing campaigns can be successfully tracked across all channels - Web, Social and Mobile