In this white paper from Webtrends, you'll learn:
- The distinct challenges of measurement across digital marketing channels and specifically in the critical and growing areas of Social and Mobile
- The Marketing Maturity Models that you can use as a game plan for measurement and optimization success in Web, Social and Mobile
- A simple four-point recipe for achieving enhanced digital marketing success across all digital channels
- The power and importance of unified digital analytics and optimization across digital channels - and how to make it work for you
"This is the first time we can actually prove the success of a digital campaign. No more spray and pray and sending out emails or whatever and not measuring success; now we have measurement. It’s a totally new way of thinking for our department."
– Nathan Eshe, EMarketer, Principal Funds