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Have consumers taken control of brands?
What was once a fairly straightforward path of leading prospects through the sales funnel has now changed into dynamic multi-channel passageways filled with endless choices for the consumer. These aren’t foreign concepts; you’re doing it too.
You check Yelp before dining at a new restaurant, research customer and expert reviews before purchasing a new product, check-in when you catch a movie, and continually communicate what you like to your social spheres. Your customers are actively doing the same.
Join Webtrends and analysts from the Altimeter Group for a free webinar to get answers to these questions: