Have consumers taken control of brands?

What was once a fairly straightforward path of leading prospects through the sales funnel has now changed into dynamic multi-channel passageways filled with endless choices for the consumer. These aren’t foreign concepts; you’re doing it too.

You check Yelp before dining at a new restaurant, research customer and expert reviews before purchasing a new product, check-in when you catch a movie, and continually communicate what you like to your social spheres. Your customers are actively doing the same.

Join Webtrends and analysts from the Altimeter Group for a free webinar to get answers to these questions:

• How do sources of information from friends, reviews and experts influence the journey?
• How do experiences on devices and across channels affect consumers?
• The impact and distinction of paid, owned and earned media. Are they converging? What will the future consumer experience look like?
• How can measurement help you be a more agile marketer?