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Segmentation The Right Way


You don't have to look far to find research that shows targeted marketing is most effective. Spray-and-pray tactics barely produce much more than annoyed customers.

You know that getting the right message to the right audience at the right time leads to great results and increased ROI.

In this free webinar, our Segmentation Industry Experts panel dive into the challenges that marketers face when it comes to segmentation. With Webtrends' Jennifer Wilson moderating, we cover:

  • Trends in customer segmentation and how they'll change the future of marketing
  • Why we aren't seeing more companies leverage target marketing
  • Examples of companies that are using segmentation and achieving results