Abandon Your Assumptions

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Presenters

Mark Challinor — @challinor
Director of Mobile, Telegraph Media Group

Steve Earl
Director Product Marketing, Webtrends

How The Telegraph quickly tweaked its iPad strategy by learning from its customers

How can you be 100% certain that your mobile app is what your customers want? Launch it and watch how they actually use it.

Learn how The Telegraph in the U.K. followed their iPad app data to prove many of their strategic plans were correct, and refine the experience for continued growth and investment.

Listen to Mark Challinor, the Director of Mobile for one of the world's best news companies, as he addresses:

The shifting landscape of media and the tablet opportunity for brands and publishers
The Telegraph's early tablet strategy, and how they adjusted it in the first few months
New insights about their tablet readers, and the differences from traditional PC readers
How they used an understanding of their readers to improve the experience in their iPad app over time