The rush to create mobile apps and sites is much like the rush to online marketing 10 years ago when companies developed websites without knowing how customers would use them. Even though there are measurement tools available (developed from a decade of online behavioral modeling), still 63% of global brands either don't know or don't measure how their customers use or engage with their mobile channel. No wonder so many customers are dissatisfied with branded apps.

Understanding how customers engage beyond the initial download or site visit is essential to the success of mobile marketing efforts. Without measurement to inform strategy, enhance user interfaces or provide relevant content — especially as adoption of smartphones and tablets is soaring — marketing efforts can be severely impeded.

Register now for this valuable Webtrends webinar and learn more about the critical importance of measuring customer behavior to realize a return on mobile investment.

In this webinar, you'll learn:

• The importance of understanding customer behavior for better engagement
• Optimizing efforts with comprehensive, customer-focused data
• Maturing your mobile marketing effectiveness in order to demonstrate value of the channel