The social web is no longer a new channel. However, the volatility, fragmentation and unique characteristics of the social web continue to challenge brands seeking to quantify the success of social media initiatives, and tie them back to business outcomes.

Organizations working to prove business performance and graduate beyond experimentation with social programs must structure their social media initiatives to include metrics that work from the top of the organization on down, and include multiple layers of measurement to assess, explain, and manage social media operations.

In this webcast, John Lovett, Senior Partner at Web Analytics Demystified and author of Social Media Metrics Secrets, will introduce four types of metrics for measuring the success of social media programs, and provide actionable take-aways that can be used immediately to help organizations develop a consistent and repeatable measurement program.